About us

Snacks Are
Our Love
Language.

We're the people who eat the almonds out of the trail mix and leave the raisins for someone else. Then we felt bad for the raisins. So we built a place where nobody has to pick anything out, ever again.

Tap anything floating. It lands in your jar.

A clear jar tipped mid-pour, lid off, spilling sea salt almonds, dark chocolate chunks, mini pretzels, dried cherries, freeze-dried strawberries, coconut chips and mini marshmallows

How it works

Three Steps.
One Jar.

You pick. We weigh. Two days later you're eating it. There isn't a step four, unless you count the remix.

01
  • Sea Salt Almonds
  • Dark Choc Chunks
  • Mini Pretzel Twists
  • FD Strawberries
  • Toasted Coconut Chips
Empty jar

You Build It.

Pick 2 to 8 things from the shelf — or say a mood and let the builder take a swing. The jar's always full; the eight scoops split across whatever's in it, and you can dial anything up or down. Price and macros move as you go, so nothing's a surprise at checkout.

02
A scoop pouring almonds, dark chocolate, pretzels, dried cherries and freeze-dried strawberries into a jar on a kitchen scale

Tare

0g

Jar · 25 oz
0%

We Weigh It.

Your order hits the bench the same day. Every ingredient goes on the scale, to the gram, then into the jar. No batches. Nothing made in advance.

03

Packed

Day 0

On the truck

Day 1

Your door

Day 2

Weighed, sealed, labelled with your name.

You Crunch.

Two days later it's at your door. Eat it, remix it, or send the link so someone else can. Every jar has one.

The story

It Started with a Bag of Leftovers.

Peanuts, walnuts, golden raisins, dried pineapple, sunflower seeds and candy-coated chocolates, mid-air
Exhibit A · Dad's trail mix

Every trail mix ends the same way: the bottom of the bag, and the pieces nobody wanted. Ours was raisins and those chalky yogurt chips. Our friend's was the almonds. She only ever wanted the chocolate. Same bag. Opposite leftovers.

That's the whole thing, really. One man's snack trash is another man's treasure. So why is anyone deciding what goes in the bag except the person eating it?

We did the obvious thing. Bought a lot of scales. Filled a wall with jars. Wrote down the numbers for every single ingredient we could get our hands on. Then we handed you the scoop.

The name came last. Every good jar we made was a remix of one we'd already loved, with the boring parts swapped out. Turns out that's how everyone builds. So that's the button.

— the bench at Crunch Club

The great divide

One Man's Snack Trash…

…is another man's whole personality. Eight of the most argued-about things on our shelf. Sort them. Whatever you keep can go straight into a jar. We won't judge. We will look.

  • Golden Raisins

    Golden Raisins

    Plump, honeyed, sun-dried.

  • Candy Corn

    Candy Corn

    Divisive. Delicious. Limited.

  • Wasabi Peas

    Wasabi Peas

    Sinus-clearing crunch.

  • Brazil Nut Halves

    Brazil Nut Halves

    Big, creamy, one-a-day selenium. Halved so they mix.

  • Candied Ginger

    Candied Ginger

    Sugared ginger cubes. Sweet, chewy, then a warm kick.

  • Vanilla Yogurt Chips

    Vanilla Yogurt Chips

    Tangy-sweet, melts on cereal.

  • Beet Chips

    Beet Chips

    Magenta, earthy, salty. Makes the whole jar look expensive.

  • Toasted Coconut Chips

    Toasted Coconut Chips

    Big toasted curls. Tropical crunch.

·

0 kept · 0 tossedGo on. Be honest.

Taste, measured

We Rate Crunch from Marshmallow to Almond.

Before anything goes on the shelf it gets scored on five things: sweet, salty, crunch, chew, heat. Zero to three, tasted by actual people with actual teeth. It's how the builder can tell you your jar is leaning too sweet before you find out the hard way.

The crunch scale

238 ingredients, by how loud they are

Tart Dried CherriesChamoy Gummy BitesPeanut Butter Chips

45

0 · None

70% Dark Chocolate ChunksMini MarshmallowsNo-Sugar Dark Choc Chips

13

1 · A little

Kettle CornRoasted CashewsShelled Pistachios

43

2 · Proper

Sea Salt AlmondsWasabi PeasToasted Coconut Chips

137

3 · Loud

Five dials

Share of the shelf at 2 or higher

  • Sweet57%

    dessert-leaning

  • Salty40%

    the reason you keep going

  • Crunch76%

    the house sound

  • Chew20%

    fruit, mostly

  • Heat8%

    you'll know

Scores are ours, so are the opinions. Coconut is a 3. We'll die on that hill.

What we're about

Four Rules We Don't Break.

Short list. We've been tempted on every one of them, usually by a supplier with a great deal on raisins.

    • Sea Salt Almonds
    • 70% Dark Chocolate Chunks
    • Golden Raisins
    • Mini Pretzel Twists
    • Freeze-Dried Strawberries
    • Toasted Coconut Chips

    Six things. One doesn't belong.

    Rule 1

    Nothing You'd Pick Out.

    If it's in the jar, you put it there. We don't pad, we don't fill, we don't sneak in raisins.

  • 70% Dark Chocolate Chunks

    Dark Choc Chunks

    Per handful · 30 g

    • kcal174
    • protein2g
    • sugar7g
    • price$2.00/scoop

    Rule 2

    Numbers on Everything.

    Calories, protein, sugar, price. Before you buy, not in six-point type on the back of the bag.

  • The original
    • Sea Salt Almonds
    • Dark Choc Chunks
    • Mini Pretzel Twists
    • Tart Dried Cherries

    A good jar. Somebody else's.

    Rule 3

    Remix over Reinvent.

    Every mix has a link. Every link has a remix button. Good jars are meant to be stolen from.

  • CRUNCH CLUBYour mix
    • Weighed to the gram
    • Sealed, same day
    • Your name on the lid

    Rule 4

    We Pack It Ourselves.

    One bench, a wall of jars, and a scale that's more precise than any of us.

Your turn

Come Make Something Weird.

Two things nobody's put together yet, or the exact bag you've been building out of three different bags for years. Either way, it's yours. We'll weigh it.